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Online Behavior Consumer

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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Placeable said marketers are outpacing consumer behavior or desires: The study also compared marketers’ behaviors against the average consumer to see how they compared. When an online local listing for a business is incorrect, who’s to blame?

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    The criteria can be designed in almost any way imaginable: website behavior, actions, stage of the buying process, content interests, etc. Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These ads are a great example of understanding user behavior in the use of search. Let this be the first (but not the last) time that a consumer knows and engages with your brand. Let this be the beginning of a beautiful and fruitful consumer brand...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    Google combined search trends with surveys to showcase 2013 back-to-school shopping behavior online. We found that people are more sale conscious when buying consumer electronics than other school supplies.

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And then you can start to also introduce the concept of targeted display ads based on her past behavior. Device matters and behavior varies. Device Matters and Behavior Varies It's a simple way to use SMS in a timely fashion and make it easy for...

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the data shows that paths including exposure in both display and search account for a large portion of your conversions, you can modify your messaging in accordance with consumer behavior. A consumer's first exposure to your brand may occur...

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...

  8. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.