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Online Behavior

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  1. The Rise of the User Experience Marketer

    The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and incorporating qualitative research about users. Both marketers and UX professionals provide valuable insights into user behavior before a...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions...

  3. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. There are four key channels consumers use when searching for and booking hotels online.

  4. Cross-Device Measurement: Believe the Hype

    Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior on each of these types of devices. Measuring consumer behavior on desktops is relatively easy because of...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. Forty-nine percent of consumers in the U.K.leverage organic search as...