SEO News

Online Behavior

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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So to prevent this from happening, it's likely that businesses will encourage users to share and like their posts, despite Facebook changing their algorithm to catch exactly this behavior. Many search marketers consider Facebook to be a crucial...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Placeable said marketers are outpacing consumer behavior or desires: When an online local listing for a business is incorrect, who’s to blame? It is vital that multi-location businesses preserve customer trust by ensuring absolute accuracy in their...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  5. How to Plan Effectively for Content Marketing in 2014

    Understanding your online audience's behavior is the most important thing you can do, as this will help you shape potentially engaging and sharable content. A well thought out content and PR calendar for 2014 is the engine that will drive your...