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Online Behavior

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This behavior raises an important question: are searchers more likely to click an advertiser who appears on each subsequent search? However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Is your mobile shopping experience as simple as it can be to capitalize on impulse purchase behavior? Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s...