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Online Behavior

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  1. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. There are four key channels consumers use when searching for and booking hotels online.

  2. Cross-Device Measurement: Believe the Hype

    Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior on each of these types of devices. Measuring consumer behavior on desktops is relatively easy because of...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. Forty-nine percent of consumers in the U.K.leverage organic search as...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This behavior raises an important question: are searchers more likely to click an advertiser who appears on each subsequent search? However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't...