SEO News

Online Behavior

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    This behavior raises an important question: are searchers more likely to click an advertiser who appears on each subsequent search? However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Is your mobile shopping experience as simple as it can be to capitalize on impulse purchase behavior? Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s...

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    So to prevent this from happening, it's likely that businesses will encourage users to share and like their posts, despite Facebook changing their algorithm to catch exactly this behavior. Many search marketers consider Facebook to be a crucial...

  5. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Placeable said marketers are outpacing consumer behavior or desires: When an online local listing for a business is incorrect, who’s to blame? It is vital that multi-location businesses preserve customer trust by ensuring absolute accuracy in their...