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  1. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    And for smaller sites, this process can be completed relatively quickly and without breaking the bank. It was basically an online brochure that nobody was working on, wasn’t being updated, wasn’t being tracked, and to their knowledge, supplied no...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...

  3. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    “Picture the communications future: every home linked via cable TV, push‐button phone, and video cassette to virtually every information retrieval bank in the country; every citizen able to efficiently get an answer to every question, a solution...

  4. Google Rolls Out Car Insurance Comparison Shopping in UK

    It’s the latest addition to the comparison program that saw Google UK launch credit card and bank accounts comparisons earlier this year, at the top of the organic search listings. A Google spokesperson told SEW in June, “The financial arrangements...

  5. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Catch up with Lisa Buyer at SES San Francisco on the panel Social Media that Won’t Break the Bank. The SEO industry has been in bed with press releases since online links and keywords were born. The optimized press release is still a good candidate...