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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the Washington Redskins...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the Super Bowl ad and extend the reach of the campaign. Know Your Audience There's always a desire to do something that appeals to the masses...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. With an annual licensing fee for Google Analytics Premium at $150,000, it's safe to say that this audience...