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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message.

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? There's always a desire to do something that appeals to the masses; however, only a certain segment of this massive audience is...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However it seems that even Cutts agrees that his message wasn't coming across clear enough to the SEO community with those videos. MichelleDLowery the nuanced ways that I said it in my last 2-3 videos didn't seem to be getting the message across...

  4. How to Plan Effectively for Content Marketing in 2014

    Online videos Understanding your online audience's behavior is the most important thing you can do, as this will help you shape potentially engaging and sharable content. Who should be your secondary audience when you're thinking about content...