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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While Nordstrom dominates Pinterest and does a fair job of YouTube videos, Macy's steals the show on Facebook. Macy's focuses on events and product plugs to pull in the buzz about itself online, while Nordstrom uses street style palettes and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They have a variety of content, from explanatory videos to financial quizzes that readers can take. Video: Whether they are in response to frequently asked questions or how-to tutorials, videos are a great asset, especially when you want to engage...

  3. 10 Shocking Facts About Content Marketing Today

    Virtual conferences, videos, and research reports are among some of the most popular ones, and they may be worth incorporating into your own strategy. For this reason, marketers need to continue to place value in their email marketing campaigns, as...

  4. Forget Big Content – Small Content Is Critical to Search Success

    To ensure you're part of the mix, you mustensure you have a content plan that includes articles, videos, and other content designed to answer the very things your audience is already searching for. The best way to surface these ideas is as part of...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message.

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Have brands been doing any paid promotion around their pre-release, such as YouTube promoted videos, or paid search? There's always a desire to do something that appeals to the masses; however, only a certain segment of this massive audience is...