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Online Audience Content Video Viewing

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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    Through our experience with their site, I learned valuable gamification tips marketers can use to better connect and answer their website audience’s needs. Basically, Khan Academy’s math program is a video game, where the content happens to be...

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Publishers can capitalize on this target audience with high CPMs and incremental impressions. Marketers already know people are watching online...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    Learn Your Audience, Improve Your Results Think about the audience coming to your landing pages and how that matches with what you’re trying to offer them (i.e.what’s your value proposition). This is true for all types of websites, whether you want...

  4. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog. Log into the Google Catalog dashboard and go to the edit screen for the catalog to which the video is going to be added.

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Audience objective to understand how your video ads drove people to watch and engage with more of your content. Want to grow your audience? For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons...

  6. Is Super Bowl Advertising Money Well Spent?

    Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? Advertisers looking for more targeted vehicles or who cannot afford the Super Bowl premium can tap into this...

  7. 75% of Most Shared Super Bowl 2012 Video Ads Launched Before Super Sunday

    Brands can gain insight into how they can connect with their audience, stand out from other sponsors and ultimately boost their ROI. These and other insights are included in the Unruly Super Bowl Social Video Playbook, which provides advertisers...