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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. There’s been so much energy and it’s been a great opportunity to learn from other marketers," said...

  2. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. Identifying what content engages with your digital audience is the key to driving...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Not only will a tiny fraction of your audience actually see your posts, but of the...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Creating a list of persona pain points is a common marketing strategy to address the needs of your audience. Ask Your Audience a Question What better way to find a targeted problem worth solving than posing a question to your consumer base/audience?

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile online marketing is developing at a higher speed to keep up with the growing audience who'd rather use their device then head into Internet cafes. With the benefits that mobile advertising offers, such as targeting location and a large...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Of course, if you know the person writing the blog post well, or want to vouch for them, or if the author is happy to nofollow their links, then that changes the calculation–it's much more likely that someone is looking for a new audience instead...