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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  2. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an effective emotional hook that the audience related to, resulting in almost 7 million views of the ad just on YouTube.

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Publishers can capitalize on this target audience with high CPMs and incremental impressions. The growing mobile audience provides incremental engagement...