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  1. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. All of this adds up to more potential audience for your content...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Once that audience reach is achieved, additional strategies to convert this audience to loyal app users should be used to increase overall engagement and improve mobile content monetization. In the past year, BuzzFeed has tripled its U.S.multi...

  3. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    It's better that every piece of content you post is valuable and well-received by your audience than posting often and having your content be ignored. Look at other ways to grow, such as influential sites that can send relevant traffic to your site...