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  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Now the social network is planning to crack down on...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Not only will a tiny fraction of your audience actually see your posts, but of the ones that do only 15 percent trust your message. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...

  5. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. These advertising options can fall by the wayside in favor of regular search...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    It’s likely that organic posts with high engagement will produce similar results when amplified to the right audience. The same thing goes for hashtags; if an audience engages heavily on a specific topic, consider how that topic can be leveraged in...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Regular, helpful content targeted at your audience. Today, diversification is a major trend: depending on who you're targeting, it's no longer enough to be active on a single network. At the same time, the need for an online presence has never been...

  8. Twitter Speak From @ to Z – Terms & Definitions

    Some consider modifying tweets rude, but most agree that it's a good way to offer the best tweets for your audience. A promoted tweet is a newer feature of Twitter that allows advertisers to purchase an extra push for their tweet to get it in front...

  9. The Role of #Hashtags in Social Media and Search

    Hashtags are extremely useful in identifying the frequency and reach of topics, discussions, and tapping into audience sentiment. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying...

  10. How to Build an Analytics Package to Measure Off-Site Content Distribution

    By this definition analytics have been the core of modern advertising as early as we could quantify audience numbers of media. Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to...

  11. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Kalkman and Dutton manage a multitude of marketing channels, from television to print to digital, but have looked for alternatives to traditional media like TV ads which tend to be more expensive to reach their target audience.

  12. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Once you’ve uncovered that information, make sure you spend some time focusing your efforts on building relationships there, and making the sharing of content seamless on your site for that audience. Being a part of Google’s social network has...