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  1. Google Active View Format Gets Accreditation

    In August 2012 it announced VivaKi will use the offering for ads placed through the VivaKi Nerve Center's Audience on Demand. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. While many companies were at SES to network, the staff at this search platform and data company are no different.

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Want to grow your audience? Select the Audience objective to understand how your video ads drove people to watch and engage with more of your content. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    At the same time, measuring airline and car rental campaign success on just clicks without including calls would miss the deeper interaction conducted by more than 70 percent of the audience. Effective reach measurements are typically...

  5. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major milestone in the online video industry. Ran Harnevo, who leads The AOL On Network, made a surprise announcement on the AOL Blog at the...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Google Display Network The coupons can be redeemed online or can be printed out and taken to a...

  7. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    Go to where the audience already is. Running your marketing campaign ideas past multiple focus groups who represent your target audience will give you a sense of not only what they want, but how they expect to use and interact with content you create.