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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    He encouraged the audience to challenge themselves to a higher standard of social marketing, which in turn would strengthen their bottom lines. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  3. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. In terms of content and social media trends, some staggering statistics where shared: billion were spent on...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? The competition for a devoted audience continues to increase, while the brand publisher is forced to do...

  5. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know Your Audience Just because you think your audience might like it, you must think about what others will think," he said, also referencing the recent Stephen Colbert issue, where an inside joke from the show which mocked the racism of the...

  6. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her introduction. She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also...