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  1. Forget Big Content – Small Content Is Critical to Search Success

    From an audience perspective, we've already discussed why that isn't a good thing, but there is now another key reason for focusing as much on the "little things" as those big-hitting campaigns – and it's all about traffic opportunity.

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: Approximately 48 percent start shopping online in preparation for school...

  3. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    In the past year, BuzzFeed has tripled its U.S.multi-platform (i.e.desktop and mobile) audience to 71.3 million visitors in March. So BuzzFeed has largely bucked the norm in that it's built an enormous mobile audience in spite of relatively limited...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The importance of the medium is the access it provides to audience. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the...