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Online Auction Sites

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  1. PPC Management Operations: The Ultimate Guide

    You can start with Google Auction Insights. For lead gen sites, check conversions. Make sure you're managing which sites your ads are featured on, so you're not inadvertently showing up on weather sites if you're a cloud computing company (true story!

  2. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    Bid changes affect how many times your ad wins the auction and is displayed. The general idea is that when you choose to site target, or list a website as a managed placement, you are entering a "one ad vs.many" auction.

  3. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    AdWords is Google's auction-based advertising platform on which advertisers can bid for the placement of search ads on search result pages provided by Google. Google may be copying original material from the websites of its competitors such as user...

  4. Conference Agenda Posted for SES London 2011

    This session will cover campaign expansion techniques, advanced ad testing, advanced auction theory, the proper use of relevant analytics reports, ideas for bid rules and campaign automation including automating the detection of PPC scam campaigns...

  5. The Decision-Making Funnel, Stage 4: Action, Part 1

    Online auction sites: That the product they see is accurately represented. Especially if the item in question is a commodity, or widely available from a number of online and offline sources, many people will comparison-shop to find the best price...

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