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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Direct and myThings in the auction. Access to each company's inventories will give more chance for the auction participants to achieve their goals. Currently, what is trending is the heightened popularity of data management capabilities on the...

  2. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes

    The general idea is that when you choose to site target, or list a website as a managed placement, you are entering a "one ad vs.many" auction. While that is true, the dirty little secret is that Google also changed the auction for placements.

  3. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    AdWords is Google's auction-based advertising platform on which advertisers can bid for the placement of search ads on search result pages provided by Google. This potentially impacts advertising services purchased for example by online stores...

  4. Can You Sell Insurance on YouTube? [Study]

    Just like AdWords, Promoted Videos are auction-based and work off of keywords and contextual targeting in a cost-per-click format. Mindshare applied its data analytics skill set to a new area of marketing – video, one of the fastest-growing formats...