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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Amazon and Netflix are prime examples of the successful application of personalized content. A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best...

  2. 40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

    Instagram, a photo-sharing application purchased by Facebook in 2012, exhibits a high level of user engagement as well. As social media users are diversifying their online networking platforms, Facebook remains the dominant player, according to Pew...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Google provides filters for web marketers to identify trends in specific keyword phrases in application. Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc.

  4. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Here is a quick view on the current state of web application exploit vulnerabilities. Some of the most amazing minds in the world come together annually in Las Vegas, Nevada, to share bits of the somewhat incredible, totally awesome and you-won't...

  5. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing its approach and optimizing to new metrics. Targeted Facebook users will be served a "suggested...

  6. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Providing you take into consideration privacy, intellectual property and legal implications, there is much to gain from the collection and application of data from a variety of sources. An application like this can be highly effective in expanding...

  7. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    App Card: A Tweet card for providing a profile of an application. Keep your company's online newsroom Twitter-friendly and up to date with fresh content. Create a Twitter account specifically for news and automatically publish all content from your...

  8. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  9. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    While this clever application has helped close the loop between exposure and sales, sample size constraints can sometimes get in the way of performing more granular analysis. Likelihood of visitation to the online/offline store.