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  1. Landing Page Optimization: How to Identify Testing Opportunities

    You might have employees that feel like testing is going to end their world ‐ $X in revenue comes through the site every single day, and "why try and fix what's not broken. For Amari that was creating supporting information and a clearer call-to...

  2. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    On the open web, he who owns the data rules the advertising world. This shouldn't actually open up any new tracking vectors but will fix certain real world compatibility issues. This also means the big players in the browser world are going to have...

  3. Are You Competing with Your Own Business Identity?

    Achieving a Consistent Business Identity in a Digital World Additionally, with formerly offline-only media (e.g.newspapers, Yellow Pages) now offering online versions, the digital intermingling of comprehensive ad media has created a massive amount...

  4. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Shashi Seth reminds us that they had "Instant Search" back in 2005, but the world just wasn't ready for it yet. The Business Value of Social Media & SES Hong Kong - TopRank Online Marketing Blog Search Advertising

  5. Rupert: Pass the Media Giant on to Younger Minds

    The world needs the seasoned and trained journalist, but newspapers and TV provide versions of the same stories. Murdoch announced this week that he wants all of News Corp.s online news content to embrace the paid model.

  6. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Living with Google Book Search digitisation, Information World Review That's about 45 billion unique online visitors [who are also in the search space”. SEW: One very notable statistic: US Hispanics hold an 89% penetration to search, and more time...

  7. Does Site Search Matter For The Mags?

    US News & World Report has a video search when you arrive on video pages. They bring world class content. It seems like an awful lot of work for the web producers, because they have taxonomy, database and perhaps editorial work required to post...