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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. With the benefits that mobile advertising offers, such as targeting location and...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. Marketers need to be the bees of online advertising...

  4. Twitter Speak From @ to Z – Terms & Definitions

    Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion...

  5. The Role of #Hashtags in Social Media and Search

    Examples of this include the 2009 revolution in Iran when Iranians were able to solicit support in expressing themselves from Twitter users around the world using various hashtags; the tsunami in Thailand; Superstorm Sandy in the U.S.in 2012; the...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Fortunately, a few CEOs fully understand today's digital, social economy and are blazing the trail in social media, like Virgin CEO Richard Branson, recently named Top Social CEO by World of CEOs. Not just to win the hearts and minds of customers...