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  1. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Look out world, here comes Russian RTB. Currently, what is trending is the heightened popularity of data management capabilities on the demand side, best-value selling opportunities on the supply side, and online automated media buying services.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Girls will buy our jeans to show the world that they've finally achieved the perfect figure. Help them without expecting anything in return: Look for consumers who are having trouble online. You have $20,000 for the photo shoot – make sure to get...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. Marketers need to be the bees of online advertising...

  6. SES Conference & Expo Rebrands to ClickZ Live

    And where better to launch our new look and feel than the advertising capital of the world. SEW's sister brand, SES Conference s marketing community, the new ClickZ Live conference series will be an extension of ClickZ.com and will incorporate all...

  7. Twitter Speak From @ to Z – Terms & Definitions

    Characters are talked about often in the Twitter world, however, because you're only allowed 140 per tweet. This works great if you're reading articles online all morning and don't want to tweet everything at once, but don't want to have to...