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  1. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. Read more about it online. This is especially true in the PPC universe with all the changes that advertising platforms...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Jerry Dischler, vice president of product management for AdWords, explained the motivation...

  3. What is SEM? Depends on Who You Ask

    I used to only think of organic, because I live in an editorial-based public relations world. The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Look out world, here comes Russian RTB. Currently, what is trending is the heightened popularity of data management capabilities on the demand side, best-value selling opportunities on the supply side, and online automated media buying services.

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Girls will buy our jeans to show the world that they've finally achieved the perfect figure. Help them without expecting anything in return: Look for consumers who are having trouble online. You have $20,000 for the photo shoot – make sure to get...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...