Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. Proper assignment of credit for digital ad campaigns plus improved granularity of analysis means a better...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. Do Online Video Advertisers Really Need Another Chart?
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. PC-based online video viewing has been a mainstay for the better part of a decade, but only...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a...
Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that Facebook is now using to drive more clicks. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC...
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Consider social analytics, social sign-on, ratings/reviews...
About 66 percent of advertisers say they integrate paid social ads into their online campaigns. Around 83 percent of advertisers surveyed said they run social ads in conjunction with online display campaigns.
Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.
Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? Super Bowl advertisers should consider the mobile video consumption trend to supplement their television...
Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared across mobile and tablet devices than ever before due to the rise in smartphone ownership and high speed mobile...
Very tight and specific campaigns/keywords structure. Behind this button is an entire video advertising portal for YouTube. Is there a way to incorporate video into your current strategy? Video and YouTube Aren’t Just for the Kids
Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Email campaigns Today’s editorial calendar takes into account web content, company press releases, blogs...
Optimizing search campaigns across multiple search types and in multiple formats was the clear message sent from Google - on how to optimize for Google. Only 23 percent of brands are using online video advertising
Google: Create targets for your Dynamic Search Ad campaigns. AdWords for Video Watch this video to learn the basics: Watch Google’s video for a high level overview: AdWords for Video Google simplified the buying of video ads on YouTube and the...
Branded Campaigns in AdWords penny per view. Getting Started on Google AdWords TrueView Video Ads It is abundantly clear when you watch a video whether it is high quality or not. That's what online advertising is all about.
These results are now changing the company’s larger marketing strategy: They now plan to incorporate YouTube into all of their campaigns going forward. In addition, their TrueView in-stream campaign had a cost-per-action comparable to the team’s...
