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Online Advertising Video Ad Targeting

  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Video ad click rates and ad impressions have remained consistent throughout 2012. Unlike traditional online video, most authenticated video streams are viewed on mobile devices opposed to PCs. Marketers already know people are watching online video...

  3. Is Super Bowl Advertising Money Well Spent?

    Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...