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  1. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. With flagship tools like PowerListing, clients can manage and self-publish...

  2. Inbound Marketing in Various Languages

    Depending on the market you're focusing on however, other local rivals can be just as important. But targeting even a single new market can take a lot of effort. This could provide a starting point, but good market research should also be used to...

  3. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...

  4. Baidu Paid & Organic Search Starter Guide

    With more than 500 million Internet users, China is by far the world’s largest online market. The numbers are impressive and it should be worth it to any international online marketer considering the size and scope of the market they serve.

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    To say mobile snuck up on us is an understatement and companies large and small, as well as agencies, are scrambling to catch up to both the market and user expectation. For this reason, mobile advertising has been approached the same way online...

  6. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...

  7. Google HUD Glasses: Possible Features & Implications for Marketers

    Daily Deals: Google HUD might finally give the search giant a meaningful mechanism to compete in the daily deals market. If Groupon’s IPO has taught us one thing, it’s that the daily deal market isn’t nearly as easy to replicate as previously...

  8. How Local Small Businesses are Evolving Their Online Marketing Strategies

    But as soon as businesses turn to the web to market their services, some realize how critical it is to adapt to a rapidly changing environment, while others still hold on to traditional outlets. Google has been pushing to get more local small...