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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Over the last few years there have been many drastic changes to the global advertising market. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer...

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.