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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Earned media activity can be an excellent indicator of...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Interest and age brackets we can apply custom segments and filters against offer a window into an entirely new way to market. We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    The 2012 Super Bowl saw 8 commercials mention Twitter and 8 mention Facebook – the most ever (Source: Advertising Age) While the apps in market are still in the early days, the facts about mobile device and PC use while consuming entertainment are...

  5. SEMPO Tells Government: Don't Censor Search Engines

    No longer do demographics -- age, gender, income, location, education --predetermine the outcome of an activity. It is the right of any publisher to determine what it places on its website, and to develop a competitive free-market advertising...