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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  3. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The Brazilian online ad market is still largely dominated by desktop transactions, with just 0.3 and 0.9 percent of clicks on tablets and smartphones, respectively. When it comes to paid search ad spend, Japanese marketers spend 93.8 percent of...

  4. Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]

    While it still holds a very small portion of the mobile ad market (at 4.7 percent currently), eMarketer predicts video "will grow at a compound annual rate of 69 percent between 2010 and 2015," reaching 9 percent of ad spend (an estimated annual...