SEO News

Online Advertising Market

RSS
  1. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  2. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. But then the bad news: your in-house SEO team or online marketing agency...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior.

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Most online advertisers know that mobile-specific experiences are important, but less than...

  5. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid advertising, search engine...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Over the last few years there have been many drastic changes to the global advertising market. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...