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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid advertising, search engine...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Over the last few years there have been many drastic changes to the global advertising market. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Recently I was in the market for a new table saw and searched: Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one.

  6. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Interest and age brackets we can apply custom segments and filters against offer a window into an entirely new way to market. We both like the same item, but you need to market to us differently. If your audience is young, market with design and...