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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...

  3. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Combine that with local listings’ impact on how businesses and brands are found on mobile and social sites and national advertisers are now viewing local search listings as a necessary component of their overall digital strategy.

  4. Facebook Offers Small Businesses $50 in Advertising Credits

    Beyond the benefit of additional advertisers, Facebook would see increased revenue per advertiser; since the ads are run on a bidding system, more advertisers and more active advertisements increase the overall cost of a given click.

  5. Generating Revenue From Outsourced Local Search

    These numbers are expected to grow, especially as Internet-groomed youngsters become consumers, and as advertisers seamlessly and quickly connect with ready-to-buy local consumers online. Added page views extend existing display advertising...