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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes when "baby" and "spinach" are combined. Use the terms in this report to learn more about how...

  2. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Yahoo says they have improved the design of their "Infinite Browse" content exploration module and have seen a significant increase in user engagement on news article pages (more than doubled click-through rate).

  3. Using Search to Find Missing Persons: Scratching the Surface

    NCMEC and Google partnered to create Google gadgets (missing children, http://tinyurl.com/neq6zf, and AMBER alerts, http://tinyurl.com/mgtpvb) for web pages, increasing awareness and visibility. YouTube videos, Facebook pages and optimized press...

  4. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Google doesn't discern between what language you use for your ads or landing pages. We had great case studies to show that when you are using these tactics, you might want to try to use different sets of ads, campaigns, and landing pages...

  5. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.