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  1. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  2. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing My 2008 wish is for more influence over sites' Quicklinks in Google's natural results, like being able to choose which pages and anchor text show up with more certainty – even if it comes at a...

  3. Real World Trumps Online in Local Search

    Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...

  4. The Local Search Landscape

    Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. IYPs and Directories – Most offline Yellow Pages now have an online counterpart, that...