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  1. Selling SEO During an Economic Downturn

    Fresh content and links, and continuous monitoring of site structure, information architecture, and things like 404 error code best practices are paramount to reaching organic visibility and traffic goals.

  2. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  3. SearchDay | Judging PPC Performance

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being...

  4. SearchDay | Common Problems with 404 Error Pages

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. The last thing you need in the Google index is an error page, but even worse are multiple URLs that were mistyped being...