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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    They are likely coming from the Yellow Pages and local networking. Online local directories: 15 percent While they don't like the Yellow Pages, they understand how it works (or used to work). Data shows that the migration to online marketing...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  4. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    It also drove to rank second highest in terms of pages viewed per visit. This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment.

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach" because the meaning changes when "baby" and "spinach" are combined. Use the terms in this report to learn more about how...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At the welcome desk stood Liz Walton, who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. With flagship tools like PowerListing, clients can manage and self-publish...