What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Introducing "x-default hreflang" for international landing pages...
App rankings suffered as Google had some technical issues fetching iTunes pages. Google search has technical issues listing iTunes app pages – CNET After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe...
At the welcome desk stood Liz Walton who said that their software assists customers structure their business profiles on websites like Yahoo, White Pages, and Patch. With flagship tools like PowerListing, clients can manage and self-publish...
Make your landing pages work harder to convert customers by adding some video to them. Videos on Landing Pages Look at your sales pages: You’ve already done the hard work to create content that converts; why not put all the core benefits and...
Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages. For retail, more shoppers are making their decisions before going to the store or buying online, and search plays a critical...
Google’s pursuit for relevancy really kick started the year as Google Search Plus Your World launched to solve issues regarding trust and authority of content by adding people, pages, and profiles that are all also fully integrated in search results.
Killer Landing Pages: 3 Examples of Landing Pages that Convertby Erez Barak Achievements: #Runnerup Most Tweeted Analytics Story. Most Tweeted: #Runnerup How Local Small Businesses are Evolving Their Online Marketing Strategies by Tim Judd
Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. The coupons can be redeemed online or can be printed out and taken to...
Some businesses will create special landing pages or add wording to their site to make the process simpler (e.g. If you’re a spa, for example, an online reservation system is going to be much more helpful to process a wave of redemptions than phone...
As Google expands beyond general search into content development in key search verticals, FairSearch.org encourages government officials to look closely at its ability to use its dominance in search and search advertising to steer users away from...
Use online local communities like Yelp and Google+ to claim your business listing. Create local-specific landing pages to optimize for searchers in that location or searching with that location name in their query.
Nextag's CPC pricing model allows merchants to optimize where their products appear on comparison pages. Instead merchants can give TheFind bot access to their product pages for crawling. Each quarter, CPC Strategy gathers data from more than 4...
Just a few days ago, we reported that Google Places had been swallowed up by Google+ Local Pages, as the search giant continues expanding into new revenue sources. Google+ is central to this new project’s success, which makes sense given the recent...
Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be used across search, Maps, mobile, and Google+. They currently control over 44 percent of the global online advertising market and Google...
Google, Bing, Yahoo, Facebook, Foursquare, Twitter, Dex, AOL, Yellow Pages, Citysearch, infogroup, Localeze and hundreds of other sites encourage businesses to submit their location information, not to mention the opportunities available in GPS...
Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. Google has been pushing to get more local small businesses online, even offering free websites.
Want to learn three cool ways to use AdWords, even if the local business doesn’t have the world’s most robust online presence? If you help local businesses with their online marketing, these strategies will be very useful arrows in your quiver.
Display network targeting works either through managed placements, where we choose specific sites, or automatic placements, where Google analyzes the keywords in the ad group to pair with thematically similar sites and pages.
