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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Online local directories: 15 percent Online marketing as a whole: 54 percent These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others.

  2. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing resources because their products are legal, which thereby equates them with other local businesses.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Efficient management, reporting, and optimization...

  4. 9 Things You Must Update When Moving Your Business Location

    Change Your Physical Address Online Your online presence mustmove with you. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone number (NAP) for the business that they are required to use...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.