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  1. FTC Giving Native Advertising a Closer Look

    The FTC has been closely looking at the matter of online advertising. The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and government regulators to explore changes in how paid...

  2. Undoing SEO Damage Caused by Global Reputation Management Disasters

    On of my favorite examples of online brand reputation management came from KFC Malaysia. He developed a YouTube video and went online to apologize and explain. Industry conferences Industry terms We've all heard of mistranslations in advertising...

  3. SES Latino -- Interview with Conference Chair Nacho Hernandez

    That's about 45 billion unique online visitors [who are also in the search space”. SEW: One very notable statistic: US Hispanics hold an 89% penetration to search, and more time spent online than any other group, even more time online than watching...

  4. Planning your Search Strategy for the Latino Market

    Latininteractivo's Latin American Advertising Trends Report 2007 (free) eMarketer.com – Hispanic Youth Online: Language and Culture Define Usage.comScore Media Metrix – U.S. Hispanic and Latin American groups (local, age groups, and gender, to name...

  5. Yahoo News Partners With Major Newspaper Publisher

    McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News Real Cities the largest national advertising network of local news...

  6. Google Toolbar's AutoLink & The Need For Opt-Out

    Ads Embedded in Online News Raise Legally, we don't know where publishers really stand on this, as the recent Google toolbar move raises online ire from News.com examines. That would be real leadership in the industry and in line with the software...