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  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. The first half of 2013 was a record high for online advertising revenues, coming in at...

  2. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and technology companies who are responsible for selling 86 percent of online advertising in the...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  4. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. The impact of a Federally regulated Do Not Track registry has search engines and other online advertising...

  5. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  6. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. Outlines the mechanics of online behavioral...

  7. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. While the overall advertising market has continued to be impacted by current economic conditions...

  8. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  9. Search Engine Industry has its own Version of March Madness

    And this event is actively supported by Taskforce Search the Dutch branch of the Interactive Advertising Bureau (IAB). And approximately 5,000 marketers, corporate decision makers, web developers and search engine marketing (SEM) specialists and...