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Online Advertising Industry Ad Spending

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. This type of ad can be placed as a banner in apps, such as in gaming apps. The "discount ad" is one of the most effective display ads amongst the Chinese...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  3. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. In our test Facebook reported ad clicks daily based on Central Standard Time...

  6. State of Search: Strong SEM Industry Growth Projected in 2011

    The most widely used Google features were location-based ads for agencies and ad sitelinks for companies. Econsultancy, partnered with SEMPO, polled 900 companies and agencies through a global online survey.