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Online Advertising Industry Ad Spending

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The estimated online spending demonstrates the growth and importance of the industry in China. This type of ad can be placed as a banner in apps, such as in gaming apps. The "discount ad" is one of the most effective display ads amongst the Chinese...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  5 industry influencers (B-level) with an average social network reach of 5,000 making 10 notable brand mentions at an equivalent paid spokesman (B-level) cost of $1,500 each with an ad network reach of 10,000 = $37,500 equivalent paid...

  3. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. In our test Facebook reported ad clicks daily based on Central Standard Time...

  6. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The Brazilian online ad market is still largely dominated by desktop transactions, with just 0.3 and 0.9 percent of clicks on tablets and smartphones, respectively. Smart mobile devices will account for 25 percent of all paid search ad clicks in...

  7. State of Search: Strong SEM Industry Growth Projected in 2011

    The most widely used Google features were location-based ads for agencies and ad sitelinks for companies. PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo...