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  1. What is SEM? Depends on Who You Ask

    But today I look at it as a blended force of paid and organic working together and tag teaming the branding, marketing and influencing online public relations," said Lisa Buyer, author of "Social PR Secrets", industry speaker, coach, and trainer.

  2. Google AdWords Adds Consumer Rating Annotations

    Consumer ratings annotations highlight industry-specific ratings based on consumer surveys. AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that...

  3. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and more – in a new infographic from digital...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the right ways. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter in our industry? At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. Many online businesses have a longstanding strategy of...