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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. While many retailers may think Christmas advertising campaigns...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Online leaking of some ads to extend buzz (Okinos). These ads are a great example of understanding user behavior in the use...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Now that the world is shifting their television habits...

  5. How to Create a Social Media Editorial Calendar

    Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Email campaigns Today’s editorial calendar takes into account web content, company press releases, blogs...

  6. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns...

  7. Leveraging Twitter & Facebook Ads at #SESChi

    AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s. He manages both Facebook and Twitter campaigns for clients and has been...

  8. Going Global: Localize Your Message for Holiday Retail Traffic

    Holiday” has different meanings for different people, and retailers should recognize these differences across their websites, social media, mobile, and advertising campaigns. It’s also a prime time for retailers to develop and implement successful...