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  1. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad...

  2. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. Companies that.have websites which don’t convert as well… don’t have as good an...

  3. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Unfortunately, the requirements are much stiffer, only a Chinese company can run a store in Tmall but there is a way around this utilizing an agency to represent you as a proxy. Taobao, along with your Baidu and other search campaigns should...

  4. SEMPO Tells Government: Don't Censor Search Engines

    How can a government agency possibly know what information an individual needs or wants and whether it is being satisfactorily delivered,and how can any government not of the totalitarian variety have the expertise to regulate a search for such...

  5. Can You Sell Insurance on YouTube? [Study]

    And can a full-service media agency with search marketing capabilities help this kind of client be successful in social media? The agency discovered people weren’t searching for YouTube videos using broad terms such as “life insurance” or “car...

  6. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...