Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. April also saw the first non-English language ad to...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23...
Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that Facebook is now using to drive more clicks. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always...
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a...
You must run effective and scalable campaigns in order to truly feel value from a paid search campaign. The first ad was for Amazon. No eBay PPC ad or SEO listing showed up. Recently I saw a TV ad by eBay for designer jeans.
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. In order to compete and drive strong ROI, you...
Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the...
It could indeed be argued that Enhanced Campaigns will force a learning curve for aptitude in mobile search advertising. This hotly contested AdWords update forces advertisers to run single – though conditionally governed – campaigns across desktop...
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. GOAL: Grow Awareness, Reduce Ad Costs brand/product online...
TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. About 66 percent of advertisers say they integrate paid social ads into their online campaigns.
Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.
Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with...
When maximizing the performance of your Twitter advertising, be sure to take a scientific approach for testing your campaigns to determine what works and what doesn’t for driving down spend. One of the targeting options for Twitter advertising...
Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared across mobile and tablet devices than ever before due to the rise in smartphone ownership and high speed mobile...
Marketers rely on clicks as a key metric because they’re easy to measure, but the vast majority of users never click on an ad – and most do it accidentally. Retargeting makes online advertising more intelligent and efficient, and that means much...
Very tight and specific campaigns/keywords structure. If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning conversion rates from mobile device sources.
