Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ How can a legitimate business compete online?
While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the channels and campaigns that are creating engagement and revenue.
Even offline transactional data can now be onboarded into online retargeting campaigns, a practice that Facebook is now using to drive more clicks. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Real-Time Marketing Tips from Twitter’s Joel Lunenfeld at #SESNY – TopRank Online Marketing Blog Creative Content Marketing at Scale: Lee Odden at #SESNY – TopRank Online Marketing Blog
Application download: This measurement is unique to mobile and marketers are starting to capture these types of metrics to optimize their campaigns. Upper funnel brand work: Measure top of the funnel metrics as you would with other branding campaigns
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a...
Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing campaigns in Follow, Reach, Convert: Smart Retargeting/Remarketing on Day 3.
You must run effective and scalable campaigns in order to truly feel value from a paid search campaign. Clever Amazon tying its online advertising with a competitor's offline advertising. This is becoming more and more important with the...
Let's be real: Microsoft is no stranger to bad advertising campaigns. A lot of companies spend a lot of dollars investing in flashy marketing campaigns or shiny new tactics. People watch how you behave online and how you treat the people around you.
Even though it might seem like a convenient strategy today, beware the feeds provider that tells you they are qualified to manage your PLA campaigns because they do it for Shopzilla and PriceGrabber. In order to compete and drive strong ROI, you...
With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser. Previously, Google had advised marketers to create separate campaigns targeting different locations and device types in...
It could indeed be argued that Enhanced Campaigns will force a learning curve for aptitude in mobile search advertising. Efforts to romance the long tail SMB segment took a step forward recently with Google's Enhanced Campaigns.
When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Advertising Value - Online Social Mentions:
About 66 percent of advertisers say they integrate paid social ads into their online campaigns. Around 83 percent of advertisers surveyed said they run social ads in conjunction with online display campaigns.
We see a recurring theme amongst sessions this year, which looks at integrating search marketing campaigns into your wider media mix. This Day 2 session (more details here) will provide a best practice blueprint for SEO people in large...
Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.
Real-time examples of brands pushing their campaigns further and faster. Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution.
