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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She enthuses, "We launched TrueView video ads in test markets we had been...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    We'd use keyword "-bakery" to ensure our ads are most relevant to the search. The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords.

  3. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. In limited release, Media Ads contain a video component served in the AdWords ad in search results.

  5. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Thanks to TrueView in-search and in-display video ads, we are now seeing about 5,300 views a day,” said marketing manager Wayne Dryden. TrueView in-search and in-display ads are bid-based video ads that allow ShoppersChoice videos to appear at the...