SEO News

Online Advertising Ads Interactive Bureau

RSS
  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Despite concerns about ad spend being down, the Interactive Advertising Bureau has released a report that makes the online advertising industry look fantastic. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). Of the three, search ads brought in the majority of global revenue at 52.8 percent, totaling $4.7 billion worldwide.

  3. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau The definition and forecast methodology are nuanced...

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  5. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. The icon on the left represents a membership in the "Ad Notice Experience: gives consumers information...

  6. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  7. IAB Report: Internet Advertising Down, Search Ads Up First Half 2009

    The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. While the overall advertising market has continued to be impacted by current economic conditions...

  8. SearchDay | Twitter 101

    Records have been set for five consecutive years, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers. Publishers may still get video ads if they accept image ads on their sites or if the produce video content...

  9. IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment

    The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. Define a standard method for video ads to communicate with video players and enable ad compatibility across all VPAID...

  10. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...

  11. IAB Unveils New Workflow Improvement Initiatives

    The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. Ad Load Performance Best Practices, a document that details how agencies and publishers should develop and serve digital advertising...

  12. SearchDay | SEO Link Building Fundamentals

    Internet Advertising Up 15.2% for the First Half of 2008 Posted by Nathania Johnson Oct 7, 2008 The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008.