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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising.

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs social influencers X...