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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. The new Google tools are available for sellers using Google...

  3. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    It reminded you of one of those roadblock ads you’ve seen online. Get unbiased third parties to review your site, your content, your design, your ads, etc. During my Panda work over the years, I’ve found that some webmasters are simply too close to...

  4. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Product Listing Ads will continue to gain popularity and drive shopping performance. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two...

  5. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    The current reality is that the systems that deliver content and ads to websites and mobile devices are highly commoditized. However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online...

  6. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Another common one is that Google exchanges to the algorithm in order to drive sites traffic down so that they’re forced to buy ads to compensate for the traffic. If you buy ads it's not going to algorithmically help your ranking in any way, and...

  7. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    What the research found was that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone. Users who clicked on both the search and social ads had a click-through rate...

  8. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. However, SEM posts, training, and ads are frequently related to paid search.