Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
EMarketer predicts Google will remain the leader in display ad revenues in 2013 with $3.11 billion in 2013, followed by Facebook ($2.75 billion), Yahoo ($1.37 billion), Microsoft ($760 million) and AOL ($540 million).
In short, it allows marketers to target users by buying display banners available in ad exchanges in real time. Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Gunnard Johnson, Google's Advertising Research Director, posted a...
But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your ad is relevant and appealing to its users. People don’t pick up newspapers or flip through...
GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...
Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...
November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent
According to Adap.TV's report 34 percent of advertisers surveyed were reducing broadcast advertising budgets to make room for online video ad spending. Another report from Adap.TV found that national television advertising budgets were being...
Additionally, the number of ads for Sears went down significantly beginning around September of this year and continues to decrease (even though they have the most ads with 54.6 percent), so they obviously did not increase any ad purchases for the...
PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY growth on those ad placements. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the...
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. So if you're bidding on "shoes" your ad might display on any website that has Google ads running where "shoes" is the topic.
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...
AimClear has served about a trillionty-gazzilion Facebook ad impressions since 2007, the inception of Facebook Advertising, and have not encountered 80 percent bot clicks. In our test Facebook reported ad clicks daily based on Central Standard Time...
Facebook Exchange is set to debut within weeks, with pricing based on the cost per thousand impressions (CPM) and ad spots sold via third-party partners, according to Facebook spokesperson Annie Ta’s statement to Bloomberg.
In display advertising alone though, Facebook is expected to dominate this year, raking in $2.6 billion to Google's $2.5 billion in display ad revenues. Local is fast becoming the Holy Grail for companies reliant on ad revenue and competition is...
Projections from BIA Kelsey show that mobile ad revenue could reach almost $8 billion by 2016, with local accounting for almost two-thirds of all mobile ad dollars. Mobile Use, Paid Search Spend, Ad Clicks All on the Rise
Mobile ad spending is projected to reach $2.61 billion this year. Along with the expected increase in spending, the shift to “sexier” mobile ad creative has its own trajectory, with video and rich media headed toward an increase of more than 50...
Search advertising accounted for 46.5 percent of all 2011 digital advertising – in 2010, search accounted for 45 percent of online ad spending. Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record...
