SEO News

Online Advertising

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. For example, consumer activity captured online enables an...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. Good news for online retailers: K-12 and college shoppers spent more online...

  4. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the profitability of...

  5. How Can Good PPC Managers Become Great PPC Managers?

    Read more about it online. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. Good PPC managers get results, sure. They know their way around the necessary data tools and...