Online search is far from static, and continues to evolve. Surprisingly, it is taken over 10 years for the FTC to update these guidelines despite the vast changes that have occurred with search engines, their products, and how advertising is...
As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially. Make sure you can offer all/any search marketing services and even venture...
Beckman was recently talking to the CMO of a Fortune 500 company, and during an assessment of their online efforts found their strategies were all separated: they had one agency that ran PPC, another agency that ran SEO, a third agency that ran PR...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Forty-six percent of Internet users post original photos and/or...
According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May 2013. That's up from 181.9 million Americans, who watched 38.8 billion online content videos in April...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. Keywords and match types has become more complicated over the years, yet its mastery is also...
Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average consumer's time spent online is in social media. Just a few years ago, when social advertising was in its infancy, ROI and proper attribution...
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
Facebook says its goal is to reduce the number of ad units from 27 to fewer than half that number, while at the same time “mapping all of our ads to the business objectives marketers care about – be it in-store sales, online conversions, app...
The Disney Store was overtaken for the number one paid search impressions spot in 2012 by Toys R Us, which reportedly sought to improve its online presence last year as part of a larger strategy to compete more vigorously.
Keep your company’s online newsroom Twitter-friendly and up to date with fresh content. Create a Twitter account specifically for news and automatically publish all content from your online newsroom. A 2013 TekGroup online newsroom survey reports a...
Also, if advertisers would like to see something added, you can request a feature using their online feedback tool. While ads used to appear either as either search ads or content ads, the past several years has seen an increase in the variety of...
In addition to Hayzlett's keynote, SES Toronto will feature more than 30 presentations and panel discussions that cover all aspects of search, social media, and online marketing. Do you think that what's happened to the iconic brand on the southern...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).
AdWords Express is a great way for advertisers to get their toes wet in the world of online advertising, and it is great to see Google continue to support this and to drive more advertisers to AdWords.
Online video is huge and video viewing doesn't seem to be slowing down any time soon. How to Create the Best YouTube Advertising Strategy Are you advertising for a mobile app? Select Age, Gender, Topics Learn More: YouTube Advertising
Like using maps online, zoom into Los Angeles with your cursor and hover over any data you'd like more detail on. If a picture says a 1,000 words, then a beautiful interactive map overlaid with amazing advertising data must say 1 million.
This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking. The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for...
