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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. Good news for online retailers: K-12 and college shoppers spent more online...

  2. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    However, proposed rules could directly impact the distribution of content, as well as the effectiveness of online advertising by businesses and brands unable to "pay to play. Much of the content delivered online depends on the profitability of...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Read more about it online. This is especially true in the PPC universe with all the changes that advertising platforms like AdWords go through monthly. Good PPC managers get results, sure. They know their way around the necessary data tools and...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to...

  5. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    And if you think about it, if somebody had a foolproof way to make money online, they would probably use that way to make money, rather than packaging it up into an ebook and selling it to people, or patching it up into a tool and selling that to...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?

  7. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  8. What is SEM? Depends on Who You Ask

    The use of online advertising on search engine results pages to help visitors find your website. CIO.com recognizes SEM as a combination of paid advertising, search engine optimized design, marketing copy, involvement with the online community, and...

  9. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...