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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  2. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Your business is located automatically using public records available online. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Marin says advertisers can leverage its platform to gain a better...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. For example, consumer activity captured online enables an...

  6. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google's tool update includes changes to AdWords Editor, a free Google tool which helps online advertisers manage AdWords. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less...