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  1. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies...

  2. Cross-Device Measurement: Believe the Hype

    In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: According to IBM’s Cyber Monday report, there is a spike is online sales activity right before midnight EST. We’d love to hear what trends in shopping and PPC advertising you’re seeing. You might say we take our responsibility to the economy...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It is also worth considering adapting ads to target other demographics, as varied groups of people visit online stores when they are purchasing gifts for other people. According to data from Adthena, Christmas PPC campaigns should span across the...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Your business is located automatically using public records available online. Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40 percent of commercial searches starting with Yandex. Marin says advertisers can leverage its platform to gain a better...

  7. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. For example, consumer activity captured online enables an...