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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  2. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    There are two links from this ad, one to the landing page and another to the video view. In limited release, Media Ads contain a video component served in the AdWords ad in search results. Now in beta testing, advertisers can retarget their...