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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  2. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. Search Engine Watch Director Jonathan Allen looks for the silver lining, saying, "All the new types of paid search ads and Google+ pages do seem to...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Again, in my own investigation I came across many landing pages that made suggestions for similar price range hotels and even used AdSense ads to direct traffic elsewhere and again, effectively draw revenue from the hotel's reputation.

  4. Why You Should Combine Your PPC & SEO Strategies

    These ads are differentiated, and speak to different consumer segments who have different values when shopping online for shoes. The conference offers 70+ sessions on topics including PPC management, keyword research, SEO, social media, local...

  5. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Lies, Damned Lies, and Statistics LOCAL & MOBILE SEARCH Over the past...