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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketing is still viewed in an old-world way: as an expense, not an...

  2. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Although mid-roll ads produce completions, if the goal is simply impressions, then advertisers should front-load their ads. However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to...