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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the same targeting techniques available across desktops to the mobile environment; Custom Audiences is a great example of this.

  2. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketing is still viewed in an old-world way: as an expense, not an...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Although mid-roll ads produce completions, if the goal is simply impressions, then advertisers should front-load their ads. However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to...