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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Experiment with different ad formats, like Sponsored Stories or Premium Ads, and compare click-through rates, engagement and ROI. Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming from the U.S.led by...

  2. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    One of the biggest is that the measurable ROI is simply far worse for smartphones, particularly for online pure plays,” he said. While the revenue per click of PLAs is on par with standard text ads, our advertisers are paying significantly lower...

  3. Why You Should Combine Your PPC & SEO Strategies

    It may not always be financially possible to buy paid search ads given a limited budget, or depending on your ROI goals. These ads are differentiated, and speak to different consumer segments who have different values when shopping online for shoes.

  4. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Two charts break down August data showing the types of ads/promotions noticed online, by age, and product ads that are noticed or desired when reading "mom blogs. Rumor is that Facebook would allow Bing to mine data from Like...