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  1. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Bing appears to view SEM as paid search as demonstrated on the landing page below, where...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. The key to India is that digital marketers and advertisers need to embrace the...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Countless others (no doubt advertisers) are chomping at the bit waiting for the day that they can place targeted ads on this coveted real estate. Moving into 2014, this race to create new social media networks and advertising platforms to support...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Google added local availability and local storefront features to Product Listing Ads, broadening online search information on local stores, and...

  5. Could Bing Ever Overtake Google in Search?

    I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not providing us with the valued keyword data (while continuing to provide this to advertisers). While at a Bing Ads event last week, an engineer...

  6. FTC Giving Native Advertising a Closer Look

    Because advertorials tend to be kind of spammy to begin with, there really aren't any standard guidelines that advertisers tend to follow, unlike specific guidelines for banner ads or pay-per-click ads, other than the encouragement to include some...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Marketing is still viewed in an old-world way: as an expense, not an...