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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    To demonstrate the importance of optimizing mobile app install ads based on offline data, let's walk through a simple example. These types of offline metrics are essential to make important ad optimization decisions, and should be analyzed in...

  2. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. These expectations of distance across both smartphone and tablet, trigger...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  4. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more likely to...

  5. Is Super Bowl Advertising Money Well Spent?

    As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers dial in the magic formula between online and offline media spend, it becomes increasingly clear that the...

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Consumers increasingly rely on online alerts, ads and reviews to inform their buying decisions and advertisers are looking to keep ahead, especially...

  7. Dialing Into Success with Google AdWords Call Tracking

    Like any Internet marketer worth their salt, you know that your PPC ads generate online conversions and offline conversions (e.g.phone calls). This can also lead to confusion as many advertisers have fallen prey to thinking this phone call stat is...

  8. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. Online only companies will diversify both online and offline to other...

  9. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. Since the early days of digital advertising, online marketing has been focused on optimizing ad...