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  1. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. To test the value of online viewership and activity, OTRD reallocated 20 percent of...

  3. The Secret to Reeling in Holiday Shoppers?

    High search volumes over Thanksgiving weekend provided advertisers a huge pool of ‘cookies’ on consumers with clear purchase intent, making retargeting that much more effective. Based on recent research of online retail sales during the four days...

  4. Local Search Listings: Most Relevant Search Results Regardless of Medium

    As for the full landscape of search results – previously, national advertisers dominated paid search results, some were brick and mortar, but some were not. Combine that with local listings’ impact on how businesses and brands are found on mobile...

  5. Google’s Human Trafficking Ad Policy Questioned

    We have invested millions of dollars in monitoring and enforcing this ban — using the latest technology as well as manual review by teams who are specially trained to get bad ads, and bad advertisers, off Google," a Google spokeswoman said.

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For advertisers, Google says you should: Good news for advertisers: offline sales have increased by a whopping 3,600 percent. The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered...

  7. Facebook Offers Small Businesses $50 in Advertising Credits

    Beyond the benefit of additional advertisers, Facebook would see increased revenue per advertiser; since the ads are run on a bidding system, more advertisers and more active advertisements increase the overall cost of a given click.

  8. Google Pays $500M to Avoid DOJ Prosecution on Drug Ads

    An SEC filing in May revealed that Google had already put aside the $500 million “in connection with a potential resolution of an investigation by the United States Department of Justice into the use of Google advertising by certain advertisers…”